Marketing Your Home

Jerry Brown
Published on April 13, 2016

Marketing Your Home

Marketing Your Home

Once you’ve made the decision to sell your home, do yourself a favor and choose a Realtor with a marketing plan to sell your property quickly & for the highest possible price. A good Realtor can easily share their plan for marketing your home with you, and since I’m a good Realtor, I’m going to do just that. My team & I use a seven step process when marketing your home. Keep reading to see what it is.

  1. Pricing & Positioning

No matter how well I am marketing your home, if it is priced too high, it won’t sell. If it’s priced too low, you leave money on the table and miss out on the equity you’ve worked to build. Strategic pricing is crucial to sell your home for top dollar in the shortest amount of time. Price it right & sell it quick!

  1. Staging & De-cluttering

Making your home show ready is important for maximizing value. Removing clutter helps open rooms and prepares it for showings. No one wants to walk in to a hoarder house, nor do they want to go “Back to the Future” and feel like they’ll be bidding against a young Biff Tannen. We advise you how to de-clutter, de personalize, and make your home as close to HGTV as possible.

  1. Amazing Pictures

Your home’s first showing is taking place online. Our marketing team includes a professional photographer and videographer to make that first impression the best impression possible. They say that “the camera adds 10 pounds.” Why not use them to add 10% to your selling price? Same logic… I guess.

  1. Online Marketing

The top four real estate websites (Zillow, Trulia,, have close to 100 million visits per month. Our marketing targets those websites as well as YouTube, which is the world’s second largest search engine behind Google. Our marketing dude is an expert in SEO, and frequently ranks our videos on the first page of the search engines. We are also marketing your home by extensive use of Social Media, sharing our listings with our networks as well as other targeted user groups.  Can you say “#ChicagoRealEstate?”

  1. List on the MLS

One of the most important additions to the real estate industry was the creation of the MLS, or Multiple Listing Service. Think of it as the of real estate. This shows the real estate world that your property is on the market. 69% of home buyers found their homes through the use of a Realtor – almost all of whom use the MLS to search. This makes the MLS an essential part of my arsenal when marketing your home. As an added bonus, most real estate search sites pull their data directly from there so you get on the MLS, you’re everywhere.

  1. Offline Marketing

As important as the internet is for homebuyers, when marketing your home there is still a need for offline efforts as well. A “For Sale” sign will catch the eyes of prospective buyers and spark interest from anyone who sees it. The only form of print advertising we use is direct mail, because it works. Nosy neighbors are the best marketers for a property, because they know the area and often times they know someone looking to move. In addition to postcards, we send email “cards” to our database as well.

  1. Create a Buzz

We have a very specific schedule that we adhere to in order to reach the most prospective buyers. That allows time to plan & properly advertise open houses for buyers & incentives for brokers’ open houses. We do everything short of standing on a cliff and yelling to tell people about our listing, and that’s mainly because there’s not many cliffs in within our city’s limits.

With all of our efforts marketing your home, the most important step is to listen to the market, and adjust accordingly. We strive to keep you updated on all showings and activities related to your home. There always will be a line of open communication between you and me. I will also follow up with agents who bring clients by to get feedback.

Thinking about selling? Know someone thinking of selling?? I’d love to put my plan to work for you. Let’s talk about it!

Marketing Your Home
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